PROPOSAL

PROPOSAL FOR MY MUSIC MAGAZINE:
I plan to make the name of my music magazine MTR which stands for Music to Remember as I will put this underneath the masthead so then the reader knows what it stands for. Also this name relates to the band A Day to Remember which is a rock band so this will relate to my genre as I plan to make my genre rock/indie bands. However I will also include new bands that relate to this genre as this will keep the reader more entertained as the target audience will be guys and girls ages 16-24 so they will be interested in learning about new bands so they get more of a variety of bands. I will use NME as my inspiration for my magazine as this will help influence me to target at the specific audience and keep to the genre that my magazine is aimed at.
In my magazine I will include some features about fashion to keep the reader entertained as this will interest them if the shops I include are independent stores and vintage fashion as these are these are the stores will be more popular than the high street stores with this particular audience because the genre of the magazine will appeal to an audience that want to be different and unique so my magazine will show that that is completely okay and that there are lots of people just like them. The house style for my magazine will black, white and red which is a typical house style for the magazine NME and these colours contrast each other and look professional therefore it will stand out when it is on the shelves and catch the readers eye.
NME is published by IPC Media, therefore I will use this as my publisher as my target audience and NME's target audience are the same so I will like to use a company which is already successful.
In my magazine I will include a variety of features for example interviews with different bands that the target audience know and like therefore appealing to them and they are more likely to buy the magazine. By having a range of bands inside the magazine it gives the reader a variety of choices so they can choose which interviews to read so if they don't like one band they are likely to like another. I will also include a feature to do with different gigs and different photos that have been taken at gigs and then get the reader to rate them and also to send their own images in via Instagram or Twitter, so it will include audience participation as the reader is getting involved with the magazine. I will also include an album and gig review page so the reader can send in their comments if they have anything else to add to what I recommend. It will also encourage the reader to buy the albums or buy tickets for the bands next gig so therefore will interest the reader as they are listening to different bands that they may have not have heard of. I will also include special offers that include Itunes vouchers which will appeal to the reader as their main interest is music so therefore they will need the vouchers more than anything else. Also I will include clothing discounts aswell as this will be popular with the audience as they will like to get their clothing cheaper so they will be more likely to buy the magazine. I will also include competitions to win free gig tickets as this will be very popular because my target audience are likely to attend gigs regularly and enjoy going to them so they will buy the magazine because they have to a chance to win the tickets for free.
I will distribute my magazine as a print and online version so I will include a website on the print version to show a symbiotic relationship between both of them and also by having a online version it is more accessible to read the magazine as the online version can be downloaded onto phones or Ipads creating the whole idea that the reader can read the magazine at their own leisure. The online version because it is on the web it means it will be more up to date than the print based version because it will updated constantly, therefore the online version will keep the reader completely up to date with the latest news.
The cost of my magazine will be £1.50 as this was the most popular price that my survey results suggested. This will be good value for a month as this will be the standard price, however if there will be more free gifts or giveaways then the price may go up depending on what the gift is for that month.
My unique selling point will be that I will advertise a radio and TV station relating the magazine to create an immersive world making the magazine more accessible meaning the reader can get involved in many different media platforms. I will also include free gifts every month for example a bands EP for that month therefore persuading the reader to buy the magazine as this will give them a taster of what that band sounds like to see whether or not the reader likes them.