Wednesday, 18 December 2013

EVALUATION: QUESTION 3

EVALUATION:

QUESTION 3: HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?



IDEAL READER: My ideal reader for my media product is for both genders as the colour connotate the genre of the magazine which is rock/indie. The black and red are both dark colours therefore the white contrasts with these making them neutral colours that match with anything. The cover star takes up the whole of the mise-en-scene therefore the audiences attention goes straight to the cover star and therefore they will be able to tell what type of genre the magazine is. The outfit that the star is wearing and also stance connotate a rebellious side straying away from traditional conventions for female stars. Therefore the females of my target audience would aspire to be like her. The reason that males would like my product is because of the music within the magazine as both genders listen to rock/indie.

MODE OF ADDRESS:  The use of  informal language throughout my magazine addresses the audience and makes them feel comfortable when reading the magazine which shows them that the magazine is there for entertainment.

 To appeal to the correct target audience my star would have to fit in with the genre of music by wearing suitable clothing that fits within the genre. By looking at my cover star you can tell that they have the right attitude for my genre as the cover star isn't smiling therefore it shows that it isn't a pop genre. By having this facial expression it shows that the cover star is confident and almost looking smug showing that she doesn't give away her emotions easily. If the cover star appeared mainstream the image would not fit the iconography of the genre. The clothing that my cover star is wearing also fits into the genre of the magazine as the leather jacket gives an edginess to the look to make her look tough.

I will demonstrate how Laura Marling one of the celebrities my audience might be interested in as she is the indie part of the genre because her music is guitar based. She filters her appearance and performance depending on the audience.



The image on the left shows Laura on a red carpet at the Brit Awards therefore her audience is nationwide meaning that a lot of people are watching her. Therefore her outfit fits into this category because it is very staged and they have to have a set outfit. She looks very sophisticated with her hair scraped off her face and also with a blouse and trousers and heels. However the heels could demonstrate a edge to her appearance as they aren't delicate heels they are chunky black ones which could show she still has a say when choosing her outfits. She has direct eye contact with the audience with a neutral facial expression. She has demure body language because she posing for the camera and is tying to appeal to a young female audience as a positive role model. Although the image on the right still shows her youth and beauty, her pose is much more laid back as it looks like she is in her element because her guitar shows she is doing what she loves doing. Her outfit is different as she is wearing an oversized cardigan which could show she hasn't really thought about it she just wants to put on a good show and be comfortable in what she is wearing. Her hair is down and isn't scraped back which shows a more carefree look towards the audience. This image is all about the music and her own individual style which is also shown through the rings she is wearing.
Both looks are for completely different audiences which shows how she filters her appearance depending on the audience.

 
 

 

 In all of my images for my product I tried to make sure that she looked aspirational for the female audience and also looked nice for the male audience this is so the audience are more likely to read the magazine if they like the look of the cover star. In the image for the contents page and double page I put a variety of poses on it so the audience knows she isn't serious all the time and also likes meeting her fans. She is at a similar age to the age range of my target audience therefore it will appeal more to the audience and make them read it because they could find out a lot more about her when reading the magazine. The mise-en-scene on the front creates a rebellious look for the cover star because of the facial expression and the leather jacket. However then on the contents page and double page spread the audience get to see a softer side to her which links well with the genre being rock and indie music.

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